This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges, and fridge magnets etc. This printing process uses CMYK values.
Advantages
- Ideal for producing full colour, complex images with gradients.
- Variable data including individual names is available on select products.
- Only one set up charge is required regardless of the number of print colours.
- Dries instantly so products can be shipped immediately.
- Select products can be cut to custom shapes.
- Edge-to-edge branding can be achieved on certain products.
Limitations
- Metallic and neon/fluorescent colours are not available.
- White print cannot be produced on kraft, clear, silver or gold stock.
- Cannot print on dark coloured substrates as white ink cannot be printed underneath the artwork
Artwork Requirements
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed should be added to the artwork if it bleeds off the product.
